“Fata Morgana”
Abate — Egyptian Cotton

Abate is a linnen brand founded by two pilots who has a just as much experience sleeping in hotel beds as flying airplanes.
With all this experience they decided to make something better, high quality Egyptian long-fibered cotton linnen in a classic timeless color range.

We’ve created a series of still images telling the story of the illusion that may occur when you’re tired and you don't really know if the everyday objects around you are what they seem to be.
We’ve created short videos to be taken out on Abate’s social media channels and online.
We’ve created a series of Spotify playlists for sleeping and relaxing.
When purchasing Abate products you’ll receive an email with the link to the playlist and the video.

 
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